JOSE CUERVO

x NFL

For Casa Cuervo’s suite of premium tequilas, I concepted NFL partnership opportunities for Jose Cuervo and 1800 Tequila, including team sponsorships, limited-edition team-branded bottles, and stadium-wide advertising activations. The program was designed to embed the brands into game-day culture while creating collectible retail moments tied to fan loyalty.

TEAM SPIRIT

Designed to reach fans where the culture of football and celebration intersect, the initiative positioned the brands as part of the game-day ritual, turning each team partnership into a fan experience, while creating collectible products and high-visibility placements across team venues.